WHEN A COLLECTION ENDS

Every season carries its own language.

Light falls differently.
Air feels heavier or lighter.
Certain scents belong —
others quietly fade.

At ÉORA, collections are created with an ending in mind.

Not as something to fear,
but as something to honour.

When a collection reaches its final moment,
it is not extended.

There are no restocks.
No recreations.
No returns.
The scents are allowed to rest.

An ending does not erase what came before.
It completes it.

The memory remains —
attached to mornings once lived,
nights once softened,
moments that cannot be repeated.

Impermanence gives meaning.

What does not last forever
is felt more deeply.
What disappears
is remembered longer.

A new season will arrive.

With new light.
New air.
New emotion.
But the moment that passed
belongs only to its time.

A collection does not end
because it has failed.

It ends
because it has been lived.

Once it’s gone,
it won’t return — like time.